企业风采
“川”字牌被确定为全国供销合作社企业农产品品牌建设案例名单
发布时间：2025-05-15
发布者：管理员
全国55个! 湖北省3个!
5月8日，中华全国供销合作总社办公厅发布《供销合作社企业农产品品牌建设案例名单》，总社对中国供销集团有限公司、各省级供销合作社推荐的品牌建设案例进行综合比选，确定了由社有企业自主建设和管理农产品品牌的55个代表性案例，其中，湖北省供销社3个品牌入选，湖北省茶业集团赵李桥茶厂的“川”字牌位列其中之一。
近年来，供销合作社系统围绕持续深化综合改革，不断增强品牌意识，统筹推进品牌建设，构建支撑服务体系，加强品牌宣传推介，切实维护好、打造好供销合作社这块金字招牌，取得良好成效。
此次发布的企业农产品品牌，品牌定位清晰，具有明显的产业优势和产品特色，品牌文化底蕴丰厚，在推动农产品流通优化升级、拓展国际国内市场、促进农业产业提质增效和农民增收致富等方面发挥了重要作用，展现了供销合作社为农服务形象，提升了系统品牌市场竞争力和社会美誉度，具有积极的借鉴和推广价值。
“川”字牌
“川”字牌是湖北省供销合作总社茶业集团赵李桥茶厂打造的重点品牌，闻名遐迩，享誉国内外。明清时期，盛产砖茶的羊楼洞古镇有观音泉、石人泉、凉荫泉，三泉如川，穿镇而过，清洌甘甜，当时众多的茶庄中都带有“川”字，既突出水的重要，又暗示着生意兴隆，因此将“川”字压在砖茶之上销往边区牧民。牧民购买砖茶时，只认“川”字商号茶，用手触摸到“三道杠”才会毫不犹豫买下。解放后，“川”字牌商标被赵李桥茶厂独家注册使用至今。2006年，“川”字牌被国家商务部认定为“中华老字号”。2009年“川”字牌注册商标被国家工商行政管理总局商标评审委员会认定为中国驰名商标。
赵李桥茶厂三次获评全国民族团结进步模范集体，“川”字青砖茶成为民族团结、友好交往的见证，见证“羊来茶往”的外交佳话。近年来，针对现代都市人群的需要，赵李桥茶厂不断加大产品研发投入，为广大消费者提供生态环保、绿色健康的保健茶，饮用便捷的“轻”砖茶产品，古老的“川”字牌青砖茶被赋予了更多时尚元素，更加充满现代气息。
品牌建设亮点
“川”字牌于2006年12月份国家商务部授予“中华老字号”，于2009年被国家工商行政管理总局商标评审委员会认定为中国驰名商标。生产企业赵李桥茶厂是“青砖茶”“米砖茶”国家标准(GB)起草单位之一，历史上闻名遐迩的“川”字茶传承单位，国家级非物质文化遗产“赵李桥砖茶制作技艺”传承保护单位，国家级工业遗产保护单位，国家高新技术企业，省农业科技“五五”工程深度合作企业，国家定点边销茶原料储备单位，75年来向边疆保供边销茶约50万吨，先后3次获得“全国民族团结进步模范集体”称号。2024年被湖北省总工会授予“湖北五一劳动奖状”荣誉称号，被中国茶叶流通协会授予“2024 年度黑茶重点企业”“茶业民族团结互助企业” 荣誉称号。“川”字牌青砖茶在茶叶质量评比大赛上屡屡斩获佳绩，获得2024“中国好黑茶”评选“五星产品”及“推荐创意设计包装”，获得首届“楚茶杯”黑茶组“茶王奖”和第二届“楚茶杯”黑茶组特别金奖。“川”字牌商标在欧盟、蒙古国、俄罗斯、美国进行了注册，畅销全国34个省、市、自治区,并远销欧盟、俄罗斯、美国、日本、韩国等十多个国家和地区。
湖北省茶业集团将继续夯实品牌建设，进一步贯彻落实“茶十条”，通过品牌策划、科技创新、质量提升、渠道构建、品牌推广等措施，做强做优旗下“老字号”品牌，助推楚天好茶品牌推广。同时，传承、发扬、创新“扁担精神”“背篓精神”，进一步丰富拓展为农服务领域，提升为农服务水平，在助力推进乡村全面振兴中作出更大贡献。
来源：湖北省茶业集团
FreeMarker template error (DEBUG mode; use RETHROW in production!):
Java method "com.jltech.utils.WebFreemarkerUtils.getUrl(String)" threw an exception when invoked on com.jltech.utils.WebFreemarkerUtils object "com.jltech.utils.WebFreemarkerUtils@6005d71f"; see cause exception in the Java stack trace.
----
FTL stack trace ("~" means nesting-related):
- Failed at: #assign messageUrl = utils.getUrl("zx... [in template "main/_footer.ftlh" at line 1, column 1]
- Reached through: #include "./_footer.ftlh" [in template "main/cont_news.ftlh" at line 83, column 7]
----
Java stack trace (for programmers):
----
freemarker.core._TemplateModelException: [... Exception message was already printed; see it above ...]
at freemarker.ext.beans._MethodUtil.newInvocationTemplateModelException(_MethodUtil.java:292)
at freemarker.ext.beans._MethodUtil.newInvocationTemplateModelException(_MethodUtil.java:264)
at freemarker.ext.beans.OverloadedMethodsModel.exec(OverloadedMethodsModel.java:66)
at freemarker.core.MethodCall._eval(MethodCall.java:62)
at freemarker.core.Expression.eval(Expression.java:101)
at freemarker.core.Assignment.accept(Assignment.java:134)
at freemarker.core.Environment.visit(Environment.java:344)
at freemarker.core.Environment.visit(Environment.java:350)
at freemarker.core.Environment.include(Environment.java:3139)
at freemarker.core.Include.accept(Include.java:171)
at freemarker.core.Environment.visit(Environment.java:344)
at freemarker.core.Environment.visit(Environment.java:350)
at freemarker.core.Environment.process(Environment.java:323)
at org.springframework.web.servlet.view.freemarker.FreeMarkerView.processTemplate(FreeMarkerView.java:447)
at org.springframework.web.servlet.view.freemarker.FreeMarkerView.doRender(FreeMarkerView.java:351)
at org.springframework.web.servlet.view.freemarker.FreeMarkerView.renderMergedTemplateModel(FreeMarkerView.java:302)
at org.springframework.web.servlet.view.AbstractTemplateView.renderMergedOutputModel(AbstractTemplateView.java:181)
at org.springframework.web.servlet.view.AbstractView.render(AbstractView.java:314)
at org.springframework.web.servlet.DispatcherServlet.render(DispatcherServlet.java:1438)
at org.springframework.web.servlet.DispatcherServlet.processDispatchResult(DispatcherServlet.java:1168)
at org.springframework.web.servlet.DispatcherServlet.doDispatch(DispatcherServlet.java:1106)
at org.springframework.web.servlet.DispatcherServlet.doService(DispatcherServlet.java:979)
at org.springframework.web.servlet.FrameworkServlet.processRequest(FrameworkServlet.java:1014)
at org.springframework.web.servlet.FrameworkServlet.doGet(FrameworkServlet.java:903)
at jakarta.servlet.http.HttpServlet.service(HttpServlet.java:564)
at org.springframework.web.servlet.FrameworkServlet.service(FrameworkServlet.java:885)
at jakarta.servlet.http.HttpServlet.service(HttpServlet.java:658)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:138)
at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:51)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:162)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:138)
at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:110)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:162)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:138)
at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:110)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:162)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:138)
at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:110)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:162)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:138)
at org.apache.catalina.core.ApplicationDispatcher.invoke(ApplicationDispatcher.java:610)
at org.apache.catalina.core.ApplicationDispatcher.processRequest(ApplicationDispatcher.java:392)
at org.apache.catalina.core.ApplicationDispatcher.doForward(ApplicationDispatcher.java:321)
at org.apache.catalina.core.ApplicationDispatcher.forward(ApplicationDispatcher.java:266)
at com.jltech.core.interceptor.MyInterceptor.preHandle(MyInterceptor.java:187)
at org.springframework.web.servlet.HandlerExecutionChain.applyPreHandle(HandlerExecutionChain.java:146)
at org.springframework.web.servlet.DispatcherServlet.doDispatch(DispatcherServlet.java:1084)
at org.springframework.web.servlet.DispatcherServlet.doService(DispatcherServlet.java:979)
at org.springframework.web.servlet.FrameworkServlet.processRequest(FrameworkServlet.java:1014)
at org.springframework.web.servlet.FrameworkServlet.doGet(FrameworkServlet.java:903)
at jakarta.servlet.http.HttpServlet.service(HttpServlet.java:564)
at org.springframework.web.servlet.FrameworkServlet.service(FrameworkServlet.java:885)
at jakarta.servlet.http.HttpServlet.service(HttpServlet.java:658)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:138)
at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:51)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:162)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:138)
at org.springframework.web.servlet.resource.ResourceUrlEncodingFilter.doFilter(ResourceUrlEncodingFilter.java:66)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:162)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:138)
at org.springframework.web.filter.RequestContextFilter.doFilterInternal(RequestContextFilter.java:100)
at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:116)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:162)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:138)
at org.springframework.web.filter.FormContentFilter.doFilterInternal(FormContentFilter.java:93)
at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:116)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:162)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:138)
at org.springframework.web.filter.CharacterEncodingFilter.doFilterInternal(CharacterEncodingFilter.java:201)
at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:116)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:162)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:138)
at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:165)
at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:88)
at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:482)
at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:113)
at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:83)
at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:72)
at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:342)
at org.apache.coyote.http11.Http11Processor.service(Http11Processor.java:399)
at org.apache.coyote.AbstractProcessorLight.process(AbstractProcessorLight.java:63)
at org.apache.coyote.AbstractProtocol$ConnectionHandler.process(AbstractProtocol.java:903)
at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.doRun(NioEndpoint.java:1774)
at org.apache.tomcat.util.net.SocketProcessorBase.run(SocketProcessorBase.java:52)
at org.apache.tomcat.util.threads.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:973)
at org.apache.tomcat.util.threads.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:491)
at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:63)
at java.base/java.lang.Thread.run(Thread.java:840)
Caused by: com.jltech.core.exception.JlRuntimeException: 没有找到对应的路由缓存项
at com.jltech.utils.cache.RouterCacheUtil.getAccessRouter(RouterCacheUtil.java:129)
at com.jltech.utils.WebFreemarkerUtils.getUrl(WebFreemarkerUtils.java:320)
at com.jltech.utils.WebFreemarkerUtils.getUrl(WebFreemarkerUtils.java:330)
at jdk.internal.reflect.GeneratedMethodAccessor135.invoke(Unknown Source)
at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
at java.base/java.lang.reflect.Method.invoke(Method.java:569)
at freemarker.ext.beans.BeansWrapper.invokeMethod(BeansWrapper.java:1634)
at freemarker.ext.beans.ReflectionCallableMemberDescriptor.invokeMethod(ReflectionCallableMemberDescriptor.java:56)
at freemarker.ext.beans.MemberAndArguments.invokeMethod(MemberAndArguments.java:51)
at freemarker.ext.beans.OverloadedMethodsModel.exec(OverloadedMethodsModel.java:62)
... 87 more
